14 May, 2012

Stubbie Holders For New Beverage Campaigns

A popular use for printed stubbie holders is when a boutique beer house introduces a new flavour. They’ve also been used for large promotional campaigns such as VB beer or Carlton Draught. You obviously want to target beer drinkers and stubbie holders can not only reinforce your brand but also remind them of your beer, every time they use their stubbie holder, even if they are drinking someone else’s beer.

They can be used in either a mail out campaign or perhaps as a simple gift item as people walk through the door. You can get full colour prints to emphasise your branding and enhance the perceived value. Even though they are cheap promotional products, they are still very effective with the right design on them. For cheaper ones you could go for the flat pack styles or if you want to add some zing maybe put some overstitching around the top edging to make them stand out from the more regular stubbie holders people are used to receiving.

The Stubby Holders Team