Ways to Use Stubby Holders in Your Restaurant Marketing

Stubby holders can be effective when used in restaurant marketing since they provide a way to ensure that customers who have received one of your coasters will be reminded of your establishment long after they’ve left it. There are several different ways you can use stubby holders in your restaurant marketing efforts.

Here are seven great ways to use stubby holders for restaurant marketing.

Handy Display Tool
One of the most effective ways to market your restaurant is through word-of-mouth, but not everyone is willing or able just to go up and talk with customers. Many people are simply shy or feel intimidated approaching strangers. That’s where stubby holders come in handy. They make a cute little token that people can use during dinner as a conversation starter. Someone might notice them and ask about them, making it easy for you to start talking about your awesome establishment.

Boost your branding campaign
With a brand new product, there’s a good chance that you have no established brand at all. If that’s the case, don’t worry. It's never too late to start building your brand by using promotional items—stubby holders included. Start thinking about what type of image you want your business to convey, and use stubby holders as a vehicle for marketing your brand. For example, if you're looking to attract younger customers and want them to think of your establishment as stylish and trendy, grab some stubby holders with fun graphics.

Attract new customers
If you’re looking to generate new customers, stubby holders make a great giveaway. Give them out at trade shows and festivals where your target market will be present and take notice. You might even find an advertising partner offering discounts on food or drinks when they give out their branded stubby holders. Even businesses outside of restaurants can use these items as giveaways—after all, it doesn’t matter what you drink from; it matters that you keep your favourite beverage in your hand and keep coming back for more.

Increase loyalty from existing customers
As stated above, plastic bottle stubby holders are a very affordable way of increasing customers’ interaction with your business. Whether you use them as giveaways or place orders in bulk, your customers will associate their experience at your venue with these stubby promotional holders. They will likely become more invested in your brand as a result. They may even decide to return and visit once again at some point in time. It’s important that they have something free from you while they are there and leave with a positive impression of how much effort you put into customer service. This could lead them to spread positive word-of-mouth marketing among their friends, families and co-workers, potentially leading them back into one of your establishments.

Support local events
With a high-end beer on tap, your visitors will expect great food and an amazing atmosphere. You can encourage them to try something new by offering promotional deals at local events or festivals in your area. Ask other vendors what events they attend so you can plan around these dates when making your marketing plans. Or create and promote your own event.

The Stubby Holders Team